IPF Digital’s credit operation in Australia has launched its first-ever national brand campaign, “Honest Loans. No Funny Business.”, marking a major milestone in the business’s growth journey.
The campaign highlights Credit24’s commitment to fairness, transparency and simplicity – offering a alternative in a market often associated with hidden fees, jargon and overly complex processes. By focusing on honest, straightforward lending, Credit24 aims to raise the bar for financial inclusion in Australia.
Running across TV, radio, billboards, and digital and social platforms, the campaign is designed to accelerate growth, raise national brand awareness and position Credit24 as one of the most recognised and trusted brands in the sector.