Living our purpose

Our purpose - Building a Better World through financial inclusion -  remains fresh and vital. A “north star” for colleagues in their decision making at work, a reminder of the stakeholders we engage with and a guide to ensure our colleagues understand our role in society. It's important that our colleagues are able, understand, believe and articulate our Purpose.

To help in the ongoing process of engaging our people, we launched the 5000 Story Challenge. Over six months we asked our people to submit their story of how they lived our purpose every day.

We reached our goal with more than one month left in the challenge.

Read some of our people’s stories below.

  • Aga, Poland

    Aga, Poland

    I make sure that we are positively active in the everyday life of our local communities with the volunteering projects I coordinate across the country

  • Dana, Romania

    Dana, Romania

    My role is to listen to my colleagues, understand their needs, and create programmes that help them develop, grow and become the best version of themselves

  • Geraldina, Mexico

    Geraldina, Mexico

    I reach out to customers who do not have access to banks and, with Provident’s financial services and by understanding their personal circumstances, I help them meet their needs 

  • Václav, Czech Republic

    Václav, Czech Republic

    I ensure proper delivery of change across technology solutions so as to allow fast and simple access to our products 

  • Attila, Hungary

    Attila, Hungary

    I work to help our customers achieve their goals by providing financial solutions that deliver a fair return for our investors through sustainable business operations

  • Jiří, IPF Digital

    Jiří, IPF Digital

    I build the reputation and footprint of the business so that it is a trusted and important member of the financial market

  • Gerard, IPF plc

    Gerard, IPF plc

    I ensure our business brings value to society and to all our stakeholders

  • Dean, IPF plc

    Dean, IPF plc

    I ensure that the impact on all our stakeholders is targeted  and measured to ensure we build balanced social value 

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Who we are

Our strategy in action


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