IPF's polish home credit business, Provident Polska, has been awarded the Top Brand title for the seventh year in a row, confirming its position as the strongest brand in the Polish lending industry. The distinction was awarded on the basis of a study of brand presence in the Polish media, conducted by Press magazine and PRESS-SERVICE Monitoring & More.
This is the 17th edition of Poland's largest qualitative study of brand presence, and the seventh to assess the media presence of companies in the lending industry
Karolina Łuczak, spokesperson for Provident Polska, said the award is important recognition: “The long-standing, leading position in our category, both in terms of the number of publications, brand strength or audience reach, is important as we are constantly working to set standards for transparent and well-thought-out communications, something that is vital for the lending industry.” Karolina added: “We want our actions to inspire and help provide a deeper understanding of the complex world of finance.”
Provident has been always been focused on financial education and promoting responsible lending. A project particularly valued by journalists is the cyclical Provident Barometer survey. Its results are a reliable and interesting source of knowledge about the attitudes of Polish consumers, contributing to a better understanding of their behaviour and financial decisions.
Top Brand is a joint project of the originator of the study, Press magazine, and the author of the methodology, PRESS-SERVICE Media Monitoring. This year's study covered more than 1.4 million press texts, 11.9 million online publications and 18.2 million Facebook, Instagram, X and YouTube posts published between 1 July 2023 and 30 June 2024. This is a unique source of knowledge that not only reveals the behind-the-scenes success of the major players on the Polish market, but also sheds new light on the dynamics and innovations in the business world.
