An overview of IPF
Our Businesses

We provide credit responsibly to people who want to borrow small sums and repay in manageable, affordable amounts. We have two distinct offerings – home credit and digital. 

Our twin track approach

Our home credit and digital business models together with our portfolio of brands helps us serve customers with products they value. The relationship between our two business models is being managed to maximise referrals so that we are better placed than competitors to offer credit to those customers we know best. 

Our home credit customers have low, often fluctuating incomes and limited or no previous credit history. This means that many are far less likely to qualify for a remote digital loan and, as such, are best suited to our home credit offering. Our agents visit customers in their home to arrange loans and to collect repayments. Customers choosing to take the agent service value its convenience and repayment discipline, and the fact there are no extra charges for missed or late repayments during the contractual term of the loan. Our home credit lending model has operated successfully for more than 130 years and remains a relevant and important component of the consumer finance market.

The rapid increase in mobile device technology is enabling a growing number of consumers in our target segment to borrow online. Our target digital customers earn low to middle incomes and tend to have high smartphone adoption levels. They also have a credit history which may allow them to qualify for a remote digital loan and some may have taken home credit loans previously.

Our digital lending model has operated successfully for over ten years and is a significant strategic opportunity to grow the number of customers we serve with instalment loans and credit line facilities.

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