For the tenth year in a row International Personal Finance plc’s Hungarian consumer credit business, Provident, has won an industry leading Superbrands award, which recognises the most outstanding consumer and business brands around the world.
Provident in Hungary was awarded the accolade following extensive research by the committee of independent Superbrand marketing professionals and business leaders into the most respected brands operating in Hungary. In addition to drawing on a variety of customer and brand-focused criteria, such as market research and public polls, they also considered factors such as sustainability, risk management and innovation to make their final decision. Superbrands is the largest independent awards scheme operating in 90 countries and past winners have included Coca-Cola, Heineken, Marie Claire, Microsoft and Unilever.
Hungary Country Manager, Botond Szirmak, said: ”We are extremely honoured to be given the award once again for the quality and distinction of our brand. This is great recognition for the dedication shown by our colleagues to the customers we serve and demonstrates the quality and value of the Provident brand in providing financial inclusion to those who choose our products and services. The decision of the Superbrands committee to recognise us for the tenth time confirms that we are on the right track, as the award is only given to companies that have built an outstanding reputation in their field.”
IPF plc contact:
Rachel Moran: +44 (0)7760 167637 / +44 (0) 113 539 546
