Our business strategy
International Personal Finance is a business with excellent prospects. We have a proven ability to create substantial shareholder value by the introduction of home collected credit to emerging markets, and a significant opportunity to deliver substantial incremental shareholder value through controlled entry into new markets.
Since our international home credit business began in 1997, we have grown substantially and now operate in six countries, have 1.9 million customers and in 2007 achieved a pre-tax profit of £50 million.
Our success is down to our experience and ability to operate effectively in emerging markets:
- We have a wealth of home credit experience. Understanding emerging markets and the non-prime customer requires experience, training and skill - something which cannot be bought off the shelf or learnt from a text book.
- International Personal Finance is a people business and we have proven experience of recruiting, training, managing and motivating a large, field-based self-employed agent operation in addition to our dynamic, intelligent and increasingly experienced workforce.
- We have excellent support systems and infrastructure. International Personal Finance has a suite of bespoke IT systems delivering agent and customer management, credit decisions and marketing strategies.
We are now well positioned to build on this rapid, organic growth by growing our customer base and profit in existing markets, and expanding more rapidly into new, larger, underserved territories. Our goal is to produce strong sustainable growth in shareholder value through three core strategies:
- Maximise profit from established Central European markets by improving efficiencies and by developing, piloting and introducing new, straightforward financial products and services to retain current customers and attract new customers.
- Bringing to profitability then optimising the Mexican and Romanian markets.
- Accelerate our expansion into new, substantially larger, emerging markets where there is strong demand for credit - providing they meet our stringent selection criteria.