Our vision and values

Our vision

We aim to be a leading provider of simple financial products and services to people of modest means. We will do this by building close, long-term relationships with our customers, our people, our business partners and the communities in which we work through trustworthy and responsible behaviour.

Our values

These are the values we hold in common. They describe how we try to behave as we work together as a company towards accomplishing our vision.

We are responsible

• We take responsibility for our actions
• We act and lend responsibly, and encourage those we work with to be responsible in making decisions
• We care about and are thorough, deliberate and accurate in our work
• We encourage people to work to the best of their ability
• We are committed to building lasting working partnerships
• We go the extra mile to provide the most appropriate products for our customers

We are respectful

• We value people and their points of view
• We embrace diversity and respect individual differences
• We are fair and treat others as we would like to be treated
• We respond appropriately to everyone we deal with

We are straightforward

• We are clear, open and accessible
• We believe in what we do
• We are straightforward and do what we say we'll do
• We are open and honest with everybody we deal with
• Trust is at the heart of all our relationships