The value of money loaned to customers normally measured over the previous 12 months. In 2011, credit issued per customer was £366, an increase of 3.1% on 2010 at constant exchange rates.
Strategic link
- The main driver of profit per customer is the amount of credit issued per customer.
- Credit issued per customer should increase over time and is driven partly by good repayment behaviour. We adopt a ‘low and grow’ strategy and only issue more credit to a customer once their credit worthiness is proven.
Prior year figures are restated at constant exchange rates.