Our vision and values

Our vision

We aim to be a leading provider of simple financial products and services to people of modest means. We do this by building close, long-term relationships with our customers, our people, our business partners and the communities in which we work, and by being a trusted and responsible business.

Our values

Our values govern everything we do. They support our vision and are central to delivering the business strategy. They help us provide outstanding customer service, deliver high levels of business performance and underpin our commitment to work responsibly.

We are respectful

Treating others as we would like to be treated.

We are responsible

Taking due care in all our actions and decisions.

We are straightforward

Being open and transparent in everything we do.

Sustainability report

We have a dedicated sustainability microsite which is updated annually.

Visit our microsite

The loan process

We take a distinctive personal approach to lending and our agents are the linchpin of the home credit business model.

Discover more about our loan process

Our strategy

Our strategy is clear and consistent. We plan to grow the business significantly by focusing on four areas.

Discover more

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